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P&G moisturizer sold in RPET

A clear clamshell made of recycled polyethylene terephthalate helps showcase the newest Oil of Olay® moisturizer from Cincinnati-based Procter & Gamble. Thermoformed by Creative Forming (Ripon, WI), the clamshell recently earned an award in the Roll-fed/Consumer Housewares category in the 11th annual thermoforming competition sponsored by the Society of Plastics Engineers.

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Unlike other Oil of Olay products that typically retail in the $7 to $12 range, this 50-mL (1.7-oz) jar of moisturizer is formulated from more costly ingredients and has a suggested retail price of $20. Available nationwide in drug stores and mass merchandisers, it represents an attempt on P&G’s part to show that premium moisturizers are available in outlets other than department stores.

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Break out of the ordinary: see what’s new in food packaging & processing