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Coders fit Celestial's needs to a T

The efficiency and flexibility of seven case coders and one laser coder help tea marketer Celestial Seasonings stay out of production hot water.

HANDY INTERFACE. Changeovers of the ink-jet coders are as easy as pushing a button on the keypad interface. Celestial also repor
HANDY INTERFACE. Changeovers of the ink-jet coders are as easy as pushing a button on the keypad interface. Celestial also repor

It’s said that patience is a virtue. It’s also a quality possessed by those with a long-term outlook, like managers at tea packager Celestial Seasonings, part of The Hain Celestial Group.

Managers knew for years they needed to change from contact coders to some other type of coding system to mark cases with information at the company’s headquarters plant in Boulder, CO. Yet they weren’t sure what technology to invest in. They’d used several types ofcoders; contact coders had issues of inflexibility, messiness, safety, and slower speeds, while print-and-apply systems meant higher costs for labor and supplies and ate up valuable storage space, managers say. During visits to nearby installations, they also found that mid-1990s ink-jet units were problematic.

Thus, the company waited several years before procuring the coders they knew would fit their requirements to a T: Markem (www.markem.com) Model 5200 dual-head large character ink-jet coders.

“Several factors came together for us,” explains senior director of operations David Ziegert. “More and more customers asked for bar codes as our business grew to a ‘critical mass’ where the labor-intensive off-line print-and-apply operation became impractical.

“We also found that Markem’s resin-based TouchDry® ink provided the print quality we needed to be able to code every case of tea within our facility at a reasonable cost. Our cases are distributed throughout the United States and globally, and the bar codes must be readable in warehouses from Philadelphia to the Far East.” TouchDry is a solvent-free hot-melt ink supplied in solid form.

The commitment to the Markem 5200s followed a three-monthtest run of a single unit. That success lead to a series of installations starting in 2002. After the most recent coder was installed, in fall 2004, the plant had seven Model 5200 coders printing on two sides of corrugated cases containing cartons of tea bags. The coders are located at the discharge end of case packers scattered throughout the plant. They print onto five different sizes of cases containing 6, 10 or 12 cartons to total some 275 different products with a wide range of production rates, Ziegert says.

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