One size of clamshell measuring 2½”x4”x1¼” from UFP Technologies, Inc. (www.ufptech.com) is used for all 12 soap varieties, according to Pangea founder and chief executive officer Joshua Scott Onsyko. Besides increased marketing, Onsyko attributes half of the products' sales growth to the clamshell packaging efforts that replaced a chipboard folding carton in fall 2005.
The custom clamshell features what Scott calls a “smell hole” for consumers to sniff the unwrapped soap. A sleeve of 16-pt paper offset-printed with soy inks in two colors from James Cotter Associates (www.jamescotter.com) carries graphics.
Companies in this article
