Now, links to extended data systems, often based on 2-D QR codes or even on image-recognition software, give customers access to extensive “live” information about products through phone-accessible web pages, online ordering sites, and consumer-generated media.
Information now incorporated into packaging may include individual package identifiers, authentication codes for commonly counterfeited pharmaceuticals, and content look-up systems (such as whereismymilkfrom.com) to determine where products are processed. Package information also enables customers to use their phones in-store to find information about the product, check competing prices and locations, access reviews of the product, and place orders.
