The new packaging uses a single, attention-grabbing color to garner immediate shelf and logo impact. Ruffies packaging is also now bilingual. “Ruffies are sold in plastic sleeves, making it imperative to develop a unique billboard with significant consumer appeal,” says Mike Jackelen, vp of marketing at Tyco. “Our goal was to create increased shelf-awareness for the brand by incorporating a bold standardized look to the user-friendly packaging.” Ruffies has been a leading value brand of trash bags for more than 40 years. Ruffies Color Scents and Sure Strength products are currently available at leading retailers nationwide.
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