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Decorated caps pass P&G's timeline test

Speed to market was a critical factor in producing shrink-sleeve labels that decorate bottle caps on two varieties of Tide with Febreze Freshness.

Dec 31, 2005

The initial production line trial for the decorated caps occurred in March 2005. The test packages used samples that were hand-applied at Quick Pak, an important capability during the early phase of the project.

“The results confirmed that we had a product that would meet Procter & Gamble’s expectations,” says Francene Lord, director of sales at Quick Pak.

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Procter & Gamble
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