Unilever has introduced a new dry spray antiperspirant technology in the U.S. for five of its brands that it says addresses consumers’ dislike of deodorants that leave a sticky or wet sensation. “Deodorant is one of the most important personal care products we use every day, but the user experience still leaves much to be desired,” says Matthew McCarthy, Senior Director of Antiperspirants and Deodorants for Unilever. “Americans are demanding more from their personal care products, and with the launch of new Dry Spray Antiperspirants, they will enjoy a dry and clean application experience unlike anything they’ve tried before.”
While just launched in the U.S. in December 2014, Unilever’s dry spray technology has been available in 37 countries globally for years, continuously evolving over the past two decades. According to Unilever, its Dry Spray Antiperspirant is the number one-selling antiperspirant globally. “That is part of the reason why this launch is so pivotal, as it finally marks the introduction of the latest spray technology in the U.S. market,” says Sarah Montante, Senior Brand Manager, Unilever Personal Care.
The dry spray technology relies on a water- and alcohol-free product formula partnered with a precision-engineered aerosol can actuator that produces a soft spray. As Unilever Senior R&D manager Douglas Tomczak explains, the spray pattern and spray rate delivered by the actuator are specifically aimed at improving the user experience. “This is a holistically designed system achieved by the actuator and valve design working together with the product and propellant to deliver an optimal skin feel when dispensed by the consumer,” he says.
