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Smoker-shaped tray markets Tony Roma-brand meats

Innovative new packaging provides shelf appeal and eases preparation for time-crunched consumers.

Rupari's innovative new packaging for Tony Roma's provides shelf appeal and eases preparation for time-crunched consumers.
Rupari's innovative new packaging for Tony Roma's provides shelf appeal and eases preparation for time-crunched consumers.

Summer is on its way, and for many that means backyard barbecues and the long-awaited grilling season. Yet there’s no need to wait, especially now that Rupari Food Services, Inc. has introduced a new smoker-shaped CPET pack for 1-lb pulled pork and 1-lbpulled chicken, and a larger, longer tray, made of aluminum, for ribs. The two CPET trays are used to heat Tony Roma’s famous BBQ meats, in either a conventional or microwave oven. The aluminum tray is designed to be heated in a conventional oven or directly on the grill. All products are sold refrigerated, not frozen.

South Holland, IL-based Rupari introduced the new packaging in March 2016. The previous packaging required consumers to transfer the meat to an oven- or microwave-safe dish prior to heating, the new CPET packs can be placed directly into the oven or microwave for heating. Rupari is a distributor for Tony Roma’s, which, is a registered trademark of Roma Dining, LP, Dallas.

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