Gabletop cartons help a2 Milk extend U.S. distribution

Paperboard cartons help Australian firm expand its four milk varieties across the U.S., with graphics describing how using only the A2 protein may help alleviate the stomach discomfort some people experience when drinking milk.

Paperboard cartons help Australian firm expand its four milk varieties across the U.S., with graphics describing how using only the A2 protein may help alleviate the stomach discomfort some people experience when drinking milk.
Paperboard cartons help Australian firm expand its four milk varieties across the U.S., with graphics describing how using only the A2 protein may help alleviate the stomach discomfort some people experience when drinking milk.

With its trademarked “Love Milk Again” slogan, Sydney, Australia-based The a2 Milk Company is expanding its U.S. presence with its line of a2 Milks that are marketed as easy to digest and may help some people avoid discomfort when drinking the beverage.

The company says its product’s differentiation lies in the fact that ordinary milk from cows contains both A1 and A2 beta-casein proteins. In this instance, a2 Milk comes from cows that naturally produce only the A2 protein (hence the company name).

“We take great care to bring you milk naturally free from the A1 protein from cow to cup. Our cows have not been treated with growth hormones, rBST, or antibiotics. All of our family farms are independently certified by the Validus Group to ensure we meet strict animal welfare guidelines,” says the company.

Packaging plays an essential role in delivering a2 Milk, with spouted gabletop cartons from Evergreen Packaging. The cartons use color graphics to differentiate Whole (red), 2% Reduced Fat (blue), 1% Low Fat (green), and 2% Reduced Fat Chocolate (brown) milk varieties. Graphics on carton side panels describe the a2 Milk difference. The milks are available in almost all 50 states and the District of Columbia.

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