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Sofresco Partners with Universal Pure to Manufacture and HPP Juices in the U.S.

Company holds Grand Opening at Universal Pure’s Malvern, Pa. location

Sofresco has partnered with Universal Pure’s Malvern, Pa., facility to manufacture and high pressure process (HPP) juices in the U.S., the company announced today.
Sofresco has partnered with Universal Pure’s Malvern, Pa., facility to manufacture and high pressure process (HPP) juices in the U.S., the company announced today.

Sofresco has partnered with Universal Pure’s Malvern, Pa., facility to manufacture and high pressure process (HPP) juices in the U.S., the company announced today.

Sofresco is the U.S. brand of Portuguese juice company Sonatural, which is sold in 24 countries and five continents in major retailers and food service chains like Pret a Manger, Aldi and Carrefour. The brand is known for its innovative HPP juices and wellness shots in Europe and Asia.

In the U.S., Sofresco juices are currently available in some Publix and Lidl grocery stores and next month are scheduled to be sold in Walmart nationwide, with continued expansion in Publix and Lidl. On April 1 the company began producing its juices from Malvern for the U.S., and it will begin production for Mexico, Costa Rica, and Panama beginning in May.

Douglas Gilman, co-owner of Sofresco, said, “We are excited about the partnership between Sofresco and Universal Pure, as they are the No. 1 HPP service provider in the U.S. and we are the No. 1 HPP juice brand in Europe. This synergistic partnership brings together our knowledge of fresh juices in Europe and their knowledge and expertise of HPP. We are thrilled to bring these two strengths together in the U.S.”

Mark Duffy, CEO, Universal Pure, noted, “The partnership between Sofresco and Universal Pure marks a significant milestone in bringing healthier, fresher and safer juice products to the U.S. market using HPP. HPP is fast becoming the food safety method of choice for its ability to inactivate harmful foodborne-bacteria and impurities, extend shelf life and maintain nutrition and flavor. As the leading third-party service provider of HPP in North America, we stand ready to help companies like Sofresco provide great-tasting food and beverages to consumers.”

To celebrate the partnership, Sofresco will hold a grand opening event at the Malvern location on Friday, April 5, offering facility tours and juice tastings, including some of its newest products that will be introduced in the second half of the year.

Sonatural is known as a natural juice brand that only uses fresh ingredients in their products. The brand uses HPP to remove microorganisms while maintaining natural nutrition and flavor.

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