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Counting Down the Top 10 articles of 2019 - #10: J&J on E-Comm

Based on our online clicks and unique page views, we're counting down the Top 10 articles of 2019. Over these final 10 days of the year, join us as we look back at the best of 2019. At #10 is this article about J&J's e-comm strategy.

Top 10 #10

Coming in at number 10 in our top 10 best performing (in terms of reach and interest) articles of 2019, here Editor at Large Aaron Hand examines how CPG giant Johnson&Johnson takes more of a startup approach to tackling packaging issues for e-commerce channels, sticking with a small team that can react quickly to changing demands.

As brick and mortar stores are closing while online business continues to grow. The world is being disrupted by e-commerce, with consumers gaining more knowledge about what retailers are doing and demanding more personalized experiences. There are new expectations for brands and the packages that carry their products.

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Break out of the ordinary: see what’s new in food packaging & processing
Construction strategies for volatile F&B markets
See how leading manufacturers are fast-tracking projects despite economic uncertainty. Get proven tactics for overcoming tariffs, labor shortages, and rising costs.
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Construction strategies for volatile F&B markets