“We are confident that the new launch of our product in Ecolean packaging will create a good opportunity for our brand to stand out in the market,” says Võ Hoàng Anh, Vice President Marketing, Nutifood. “To ensure nutritional value in our products, which is especially important when you offer products to kids and teens, we work very closely with our institute in Sweden called Nutifood Nutrition Research Institute (NNRIS).
Nutifood launches Ecolean’s aseptic packages in 125-mL and 250-mL sizes, with both flavored milk and white milk, the latter imported from New Zealand.
“We choose Ecolean because it has a unique value proposition offering an innovative packaging, which is convenient to use, standing out in display and at the same time offers world-class food safety. It is both flexible and durable,” says Anh. “Today's consumers also take sustainability into account when thinking about the product or brand that they are going to buy. Ecolean packaging is standing out in that value as well.”
According to the brand owner, Ecolean packages are lightweight, almost half in weight compared to many traditional packaging formats and contain up to 35% chalk. Using fewer raw materials from the start saves energy during production, transport, and waste handling. The packages can also be completely flattened, minimizing food waste, and using less space in the waste bin.
