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Marley Spoon Meal Kits Guarantee Freshness with Sensors

Meal kit services are often at the mercy of third-party delivery services that could mistreat fresh food and produce contents, or allow them out of temperature exclusion zones. Here's how Marley Spoon used smart packaging sensors to overcome the problem.

Consumers are invited to scan the sensor upon receipt of the meal kit to confirm freshness, giving confidence that the ingredients inside have been properly refrigerated during transit and are safe to consume, all the while feeding valuable supply chain data back to the brand owner.
Consumers are invited to scan the sensor upon receipt of the meal kit to confirm freshness, giving confidence that the ingredients inside have been properly refrigerated during transit and are safe to consume, all the while feeding valuable supply chain data back to the brand owner.

Marley Spoon is a meal kit subscription service that says it makes it easy to cook delicious meals at home by sending tasty recipes and fresh ingredients directly to your doorstep. Among popular heavyweight competitors like Blue Apron and Hello Fresh, Marley Spoon differentiates itself with celebrity Martha Stewart, who provides recipes and her name to the brand. “With Martha Stewart as your guide, chef-quality cooking is simple,” according to the company website.


Read article    Interested in active & intelligent packaging? Read Packaging World's exclusive coverage of the AIPIA World Congress, held in November 2022, and read about trends, new products, and other applications using smart packaging. 


But in general, a meal kit company’s freshness promise can be tough since they usually rely on third-party delivery companies. There’s a data void and blind spot during transit that can leave a brand with little visibility into their products’ freshness when it arrives on doorsteps. There’s always the problem of ingredients suffering temperature abuse in transit. Not to mention, here in the states, this emerging meal kit market is increasingly falling under FDA scrutiny and regulation. 

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