McCain Foods Buys Scelta Products

The acquisition will fuel McCain’s future growth in the global prepared appetizers market to meet growing customer and consumer demand.

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McCain Foods has acquired Scelta Products, a Netherlands-based producer of frozen foods, adding it to the company’s growing family of prepared vegetable appetizer product offerings. Scelta Products’ plant assets will be integrated into McCain’s product network, creating increased production capacity to accelerate global prepared appetizer growth throughout European and international markets. Scelta Mushrooms, cofounder of Scelta Products and the international route to market for more than 20 years, will solely focus on its mushroom business going forward.

The financial details of the transaction have not been released.

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Scelta Products has been a leader in the frozen vegetable industry for more than 22 years and has been a business partner of McCain’s for the past 13 years. Scelta Products’ onion rings, battered and breaded mushrooms, and other vegetable appetizers complement McCain’s existing appetizers portfolio and will allow the company to serve growing consumer and customer demand for snacking options.

Scelta Products marks the latest in a series of investments and acquisitions McCain has made in recent years to expand its appetizer and snacking offerings, including Ad van Geloven, Strong Roots, and Forno De Minas. The Scelta Products acquisition is a further sign of McCain’s commitment to maintain and strengthen its position in the global prepared appetizer market.

“With common customers and shared values as family-owned companies, there is a natural complement between McCain Foods and Scelta Products,” says Max Koeune, CEO of McCain Foods. “We feel honored and privileged to build on the legacy of Scelta Products, bringing their delicious product to our customers as we expand on the fantastic business that Scelta’s founders have created.”

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