Major brands including Nescafé, Aldi, and Coles are transitioning to recyclable paper packaging to reduce plastic waste and meet sustainability targets by 2025. These initiatives collectively eliminate hundreds of metric tons of plastic annually while maintaining product performance.
- Nescafé Germany switched to 95% recyclable paper packaging for coffee mixes, eliminating 155 metric tons of plastic annually
- Aldi U.K. transitioned all porridge oat products to plastic-free paper packaging, saving 57 metric tons of plastic yearly
- Coles Australia launched curbside recyclable paper-based packaging for baking chocolate using VektroPack's High Barrier Paper Flex technology
- Nestlé aims to make over 95% of plastic packaging globally recyclable or reusable by 2025 and reduce virgin plastic use by one-third
- Paper-based packaging offers comparable performance to plastic for moisture, oxygen barrier, and sealing while supporting curbside recycling programs
The shift towards paper-based packaging continues to gain momentum, with consumers generally responding positively to this trend. While some industry players are acknowledging the cost-effective benefits of plastic in minimizing waste and carbon footprint for specific uses, the Paperization trend seems poised to remain a priority, at least into the medium term.
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Nescafé's new paper-based coffee mix packaging is part of Nestlé's larger effort to reduce the use of virgin plastic by a third compared to 2018.ThePackHub
Nescafé, a leading coffee brand in Germany, has transitioned to recyclable paper packaging for its coffee mix products, Nescafé Cappuccino and Nescafé Latte, replacing plastic containers. This change is set to reduce plastic usage by 155 metric tons annually in Germany alone. The new packaging consists of 95% paper, allowing consumers to dispose of the cans in paper recycling bins, while the recyclable lid and sealing film should be placed in the yellow bin for plastics and metals. This initiative is part of Nestlé Germany’s broader strategy to adopt more sustainable packaging solutions. By 2025, Nestlé aims to make over 95% of its plastic packaging globally recyclable or reusable and to reduce the use of virgin plastics by a third compared to 2018 levels.
Aldi's new paper-based porridge oats packaging in the U.K. is expected to save about 57 metric tons of plastic annually.ThePackHub
Aldi has transitioned to paper packaging for its Everyday Essentials Porridge Oats across all U.K. stores, ensuring that all Aldi porridge oat products, including Everyday Essentials, Organic, and Scottish Porridge Oats, are now free from plastic packaging. This initiative is expected to save approximately 57 metric tons of plastic annually and supports Aldi’s broader goal of reducing plastic packaging by 50% by 2025. Aldi’s commitment to reducing plastic use reflects its dedication to offering sustainable choices to customers, highlighting the significant impact of such initiatives on environmental sustainability.
Coles' new paper packaging for baking chocolates is verified for curbside recyclability by Opal.ThePackHub
Singapore-headquartered VektroPack, which recently opened an operation in Melbourne, Australia, has introduced curbside recyclable paper-based packaging for Coles’ Bake & Create and Simply baking chocolate range, verified for recyclability by Opal. VektroPack’s High Barrier Paper Flex, developed in-house after a year of R&D, aims to replace traditional plastic-based films, aligning with their sustainability commitments and supporting APCO’s 2025 national packaging targets. This paper-based film, offering comparable performance to plastic in terms of moisture, oxygen barrier, and sealing properties, facilitates curbside recycling and reduces plastic in the recycling stream.
Learn more about ThePackHub's Innovation Zone here.
