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Colgate-Palmolive Personal Care Range in PCR Plastic Packs, Castrol Bottles with 50% PCR Content, The Wine Society rPET Wine Bottles

See a few examples of packaging made with recycled content from Colgate-Palmolive, Castrol, and The Wine Society from ThePackHub’s Innovation Zone.

Colgate-Palmolive's new 100% recycled plastic bottles in Australia and New Zealant are expected to eliminate over 1,900 metric tons of virgin plastic per year.
Colgate-Palmolive's new 100% recycled plastic bottles in Australia and New Zealant are expected to eliminate over 1,900 metric tons of virgin plastic per year.
Image provided by ThePackHub

These brand-specific innovations in the use of recycled materials reflect a wider industry commitment to reducing packaging waste and improving circularity.

Learn more about ThePackHub's Innovation Zone here.

Colgate-Palmolive's new 100% recycled plastic bottles in Australia and New Zealant are expected to eliminate over 1,900 metric tons of virgin plastic per year.Colgate-Palmolive's new 100% recycled plastic bottles in Australia and New Zealant are expected to eliminate over 1,900 metric tons of virgin plastic per year.Image provided by ThePackHubColgate-Palmolive Introduces Recycled Plastic Bottles in Personal Care Packaging 

Colgate-Palmolive has transitioned its Palmolive personal care range in Australia and New Zealand to bottles made from 100% recycled plastic. The bottles, produced primarily from post-consumer recycled (PCR) HDPE and PET, are manufactured at Colgate’s Thailand plant and through various external partners. This shift is expected to eliminate over 1,900 metric tons of virgin plastic annually, contributing significantly to the company’s sustainability objectives. However, the brand has not yet transitioned the pumps and closures to recycled materials, highlighting the potential for further development. This initiative is part of Colgate-Palmolive’s broader goal to ensure all packaging is recyclable, reusable, or compostable by 2025. The company aims to foster a circular economy while reducing its environmental footprint. This packaging change aligns with increasing consumer demand for more sustainable products and reflects the growing trend within the industry toward reducing reliance on virgin plastic. 

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Break out of the ordinary: see what’s new in food packaging & processing
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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Liquid Foods Innovations Report