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Bayer’s New Blister Pack Bids Adieu to PVC

The shift from PVC to PET, while helping the company meet its sustainability goals, was met with challenges, including concerns over usability.

The updated pack is a mono-material PET that aligns with the company’s long-term goal of moving away from using PVC.
The updated pack is a mono-material PET that aligns with the company’s long-term goal of moving away from using PVC.
Bayer

Key Takeaways:

·      Bayer has launched a PET blister packaging on its well-known brand, Aleve.

·      The new package is 18% lighter compared with the current packaging.

·      The goal was to reduce PVC and make leading steps toward recycle-ready solutions.

Bayer has launched a first-of-its-kind in the healthcare industry, polyethylene terephthalate (PET) blister packaging on its well-known brand, Aleve. Realized in partnership with pharmaceutical packaging specialist, Liveo Research, the new package has a significant reduction in emissions (38% CO2 by unit) and is 18% lighter compared with the current packaging, which is a blend of PVC and aluminum.

The updated pack is a mono-material PET that aligns with the company’s long-term goal of moving away from using PVC. Four years ago, before legislation surrounding sustainability intensified, Bayer defined its sustainability ambitions and in 2021, these goals were publicly released, focusing on removing PVC and moving toward recycle-ready packaging.

“In addition to our commitment to sustainable practices, we are facing significant pressures from consumers, customers, and legislative bodies,” says Chris Padain, VP, Global Head of Product Experience, Design & Packaging at Bayer Consumer Healthcare. “The most urgent of these pressures stem from initiatives such as the Packaging and Packaging Waste Regulation (PPWR) and the extension of California's Proposition 65. While Europe benefits from more cohesive legislation, various states in the U.S. are also advancing their own regulations. The challenges associated with blister packaging are particularly pertinent as we approach the next years, and addressing these issues remains a critical focus for us.”

Blister packaging, a key challenge, is a major focus area for the company as a substantial proportion of the company’s non-recycle-ready packaging consists of blister packs. By focusing on mono-material solutions, Bayer aims to implement solutions to enable recycling processes and contribute to packaging circularity.

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