Frozen Food Producers Meet Surging Demand for ‘Elevated In-Home Experiences’

To find increased throughput, food producers are targeting efficiencies with existing freezing and chilling technology and adding new technology, remote monitoring and automation.

AS Photo Family - stock.adobe.com
AS Photo Family - stock.adobe.com

Momentum in the frozen food aisle is strong. Consumers are seeking “elevated in-home experiences” in the frozen food segment. Recent Nielsen and Circana 52-week 2024 data shows “consumers keep moving toward complete meal solutions, and premium frozen brands are surpassing value and mainstream options in handhelds, single-serve meals, and frozen pizzas as consumers seek elevated in-home experiences.” In addition, protein-based diets via healthy smoothies are propelling higher sales of frozen fruit and vegetables.

In 2025, producers are focusing on increasing throughput with new machinery and finding efficiencies with current systems. So frozen food producers are modernizing equipment with sequential defrost technology, finding creative solutions for existing plants, and focusing on increased hygiene. In addition, food producers are adding more automation and remote services to help with maintenance and modernize freezing systems.

Managing more stock keeping units

In November 2024, Nestlé USA announced a $150 million expansion project for its frozen food production facility in Gaffney, S.C., including a new line for the production of single-serve frozen meals as well as enhanced automation and digital technology. The Nestlé investment reinforces the growth narrative as companies look for flexible manufacturing strategies and higher throughput, be it capital expansion or adding technology to current freezing systems. “It comes down to a flexibility versus optimization balance and giving customers the flexibility to run many different stock keeping units (SKUs) on the same line as consumer tastes diversify or change,” says Brittan Gill, PNA Segment Leader - Freezers, at JBT Corp. “And optimizing the machine to keep it as cost and energy efficient as possible without requiring major modifications to the freezer.”

In addition to higher throughputs, hygienic concerns rank high for frozen food producers. Companies are replacing legacy freezing and chilling systems to meet modern food safety concerns. “The argument for replacing legacy machines includes sanitary concerns and how well and quickly you can clean the machine,” says Paul Osterstrom, Senior VP of Sales and Marketing at Advanced Equipment Inc. With modern equipment, food producers can limit bacteria entry points. According to Advanced Equipment, the company has reduced the number of welds on enclosure joints by 50% for its line of freezing and chilling equipment.

While spiral freezing units are mostly automated, food producers are experiencing labor challenges upstream and downstream with operations. Image courtesy of JBT CorpWhile spiral freezing units are mostly automated, food producers are experiencing labor challenges upstream and downstream with operations. Image courtesy of JBT Corp

“Concerning freezers, food producers should be looking at robust, seamless, welded enclosures, and welded internal structure to eliminate harborage points,” says Greg Sheridan, Director of Product Experience at FPS Food Process Solutions. “Hygienic designs would also remove motors, gearboxes and greased drive chains, and simplify internal baffling.”  

Of course, an automation discussion is never too far away in the food industry, including the frozen segment. “Turnover within maintenance teams at customer plants is an increasing concern, and gone are the days of maintenance managers and technicians that will remain at the same plant for 20 to 30 years,” says Gill. “It puts an increasing importance on the automation and monitoring systems implemented by OEMs to limit the required interaction and skill level of the person responsible for operating and maintaining the freezer.”

In 2024, food manufacturers added more technology and automation to plants. Rockwell Automation’s 2024 Smart Manufacturing Report showed that consumer packaged goods (CPG) companies increased their automation investment by 27% year over year, and food producers targeted 21% to 27% for automation technology in operation budgets during 2023.


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Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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Liquid Foods Innovations Report