Campbell Soup Company is joining the Plant Based Foods Association (PBFA), which advocates on behalf of its members and works to expand markets in the retail and foodservice sectors. Campbell is the first major food company to join the trade group.
Campbell has been increasing the amount of vegetables and whole grains in its portfolio. It also has worked to bring more packaged fresh and refrigerated products to the retail perimeter, with brands such as Bolthouse Farms, 1915 Organic and Garden Fresh Gourmet, and launched a line of plant-based milks under its Bolthouse Farms brand.
