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Diet Coke relaunches with new flavors and sleek packaging

The new products will hit store shelves in mid-January.

New Diet Coke flavors will hit store shelves beginning in mid-January. 2018.
New Diet Coke flavors will hit store shelves beginning in mid-January. 2018.

After 35 years, Diet Coke is relaunching in North America. Packaged in sleek and modern 12-oz. cans, new flavors include: Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Twisted Mango and Diet Coke Zesty Blood Orange. The new packaging and flavors will hit store shelves beginning in mid-January. The original Diet Coke is not being reformulated.

Market research was conducted with more than 10,000 people and spent years exploring combinations like tropical, citrus and even botanical notes. The two-year process was fueled by research pointing to younger Americans’ affinity for big, yet refreshing and great-tasting, flavors in their favorite foods and beverages – from hoppy craft beers to spicy sauces.

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