PepsiCo buying Pioneer Foods

Will help PepsiCo expand into Sub-Saharan Africa

Jul 19th, 2019

PepsiCo buying Pioneer Foods

PepsiCo buying Pioneer Foods

PepsiCo, Inc. has entered into an agreement to acquire all the outstanding shares of Pioneer Foods Group Ltd. for approximately $1.7 billion. Pioneer Foods portfolio includes cereals, juices and African nutritional food staples, including well-known brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko and White Star.

As part of the transaction, PepsiCo will create a new operating sector, called PepsiCo SSA, for Sub-Saharan Africa. PepsiCo SSA will be led by Eugene Willemsen, most recently the PepsiCo EVP of global categories & franchise management. The transaction is expected to close in the first quarter of next year.

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