In Singapore, you might not know what you're drinking...

A new surprise-packaging concept from Out of the Box, a Singapore marketing company, ensures that consumers don't know what they're drinking until they drink it!

Feb 13, 2008

The company labels its beverage "Anything" and "Whatever" so that consumers' experiences are always a surprise. One might contain an uncarbonated ice lemon, chrysanthemum, or apple tea beverage, while another might contain carbonated cola, lemon cola, or rootbeer.

Source: trendhunter.com

Researched List: Engineering Services Firms
Recommended
Researched List: Engineering Services Firms
List: Digitalization Companies From PACK EXPO
Recommended
List: Digitalization Companies From PACK EXPO
Top Stories
Through the Line: Packaging and Processing
Automation & Digital Transformation
Through the Line Podcast: The Key to Effective Maintenance is Data
The key factor in maximizing uptime is data. Informed data helps to produce goods more productively across the value chain. By collecting additional data from the factory floor and combining that with other enterprise operational data, a smart factory can achieve information transparency and make better decisions.
Nosh.bio's koji-based hybrid beef mince can be a versatile tool for protein processing.
Sustainability
Hybrid Beef Mince Offers Flexible, Cost-Efficient Processing, CCO says
The show floor at PACK EXPO East 2024.
PACK EXPO
Registration Now Open for PACK EXPO East 2026
Certain rules and regulations are coming down the pipeline, leaving manufacturers with no choice but to become more energy efficient.
Processing Equipment
Driving Energy Efficiency in Dry Processing
Sanitary Drum Filling System for Viscous Food Products
Sponsor Content
Sanitary Drum Filling System for Viscous Food Products
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Construction strategies for volatile F&B markets
See how leading manufacturers are fast-tracking projects despite economic uncertainty. Get proven tactics for overcoming tariffs, labor shortages, and rising costs.
Read More
Construction strategies for volatile F&B markets
Products
Afc Tiltable Spiralfeeder Down Lores
Sanitary Tiltable Screw Conveyor
Hygienic AFC SPIRALFEEDER fits through doors in sanitary processing facilities.
Hydrocutter for Curly Fry Production
Wetback Scotch Marine Boiler Series
More Products
In Print
Pro Food World ProFood World October 2025
ProFood World October 2025
Pro Food World 2025 PACK EXPO Processing Showcase
2025 PACK EXPO Processing Showcase
Pro Food World 2025 PACK EXPO Facilities & Infrastructure Directory
2025 PACK EXPO Facilities & Infrastructure Directory
Pro Food World ProFood World August 2025
ProFood World August 2025
SubscribeArchives
Downloads
View More »
Enticement Images 1080x1080 Pfw Facility Construction Ebook 2025
Facilities, Design & Infrastructure
F&B construction strategies that beat market uncertainty
Pmg Power Processing
Processing Equipment
Researched List: Powder Processing and Packaging Suppliers
824 Pmg Inspection
Inspection
Inspection Detection Innovations Report
823 Pmg Palletizing
Industry News
Palletizing Innovations Report
View More »