So one year after its initial launch, Basic Research USA relaunched the product as an anti-stretch mark turned anti-wrinkle phenomenon. Surprisingly, the packaging remained the same! World-wide acceptance of the cream as a wrinkle fighter, combined with word-of-mouth and marketing savvy, has made the re-packaging of the product unnecessary. And keeping the packaging the same might make the cream easier to find on the shelves for those who first knew it for its original purpose.
If it ain't broke don't fix it...
When women started using StriVectin-SD—an anit-stretch mark cream—on their faces, lines and wrinkles began to disappear.
Jan 16, 2008
Recommended
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
Construction strategies for volatile F&B markets
See how leading manufacturers are fast-tracking projects despite economic uncertainty. Get proven tactics for overcoming tariffs, labor shortages, and rising costs.
Read More
