Comparisons to a 2006 survey show a growing trend of younger consumers expressing even more of an interest in organic foods when compared to the total population of shoppers, with 57.8% of shoppers ages 18 to 34 purchasing organic foods sometime during the year, compared to 38% of shoppers ages 55 and older.
According to the poll, most health-conscious organic shoppers believe glass keeps the true flavor and taste (79.8%) and purity (77.3%) of a food product. Glass also continues to be the first choice of the organic shopper by wide margins compared to other forms of packaging for health (77%), quality (67.7%), and preserving product shelf life (67.7%), says the survey.
The survey was conducted by telephone on April 14, 2009, by Newton Marketing Research, Norman, OK, in conjunction with Professor Doyle Yoon, PhD Gaylord College of Journalism and Mass Communications, University of Oklahoma, with a margin of error of +/- 3.7% (survey facts).
