It’s no secret that products have been shrinking, but a new Consumer Reports study puts an eye-opening number to it: Product reductions in recent years have been as much as 20%.
Also notable about the smaller products is that packaging is stepping up to provide some camouflage. It could be a pinched waste or a different canister size to provide more air inside the package. CPG companies generally don’t change the price when they shrink the product size, preferring to modify the package. Why? Price increases tend to send shoppers scurrying for lower-cost alternatives.
