Pouches have only recently begun to gain traction in the US however, as manufacturers favor the cost and environmental benefits of the format and pouches gain acceptance among consumers.
As environmental interests have gained priority over a number of other concerns, manufacturers are seeking ways to promote sustainability while cutting costs. Stand-up pouches allow for this in multiple ways. The flexible materials used in stand-up pouches allow companies to lower the cost of transporting packaging materials, lightweight their packaging, and reduce the volume of waste sent to the landfill. At the same time, the properties of stand-up pouches allow for excellent billboarding within the retail aisle, making them attractive to manufacturers who are looking to packaging as a way to increase shelf appeal.
