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Tetra Pak will announce a brand-new custom printing collaboration at the show, which will be on display at its booth, Tetra Pak® Custom Printing, which enables brands to reach consumers in a more effective way by unlocking the value of the package in their hand. Tetra Pak® Custom Printing makes it possible to create customized packages for more effective campaigns and promotions to achieve heightened consumer engagement with your brand — all while maintaining the sustainability benefits that consumers seek from carton packaging.
In addition to the soon-to-be announced collaboration, Tetra Pak also will display a new size for the Tetra Brik® Aseptic product, Tetra Brik® Aseptic 1500. This new package size creates opportunities for brands looking to increase value and add utility to their products with innovative shelf-stable packaging.
Tetra Pak experts will be participating in the Emerging Brands Summit, designed for fast-growing emerging brands seeking to scale their manufacturing operations, and will provide insight into how to take brands to the next level. In addition, Tetra Pak is included in the Sustainability Central showcase to promote carton recycling efforts and the importance of collaboration across the recycling value chain.