Through the Line Podcast: Top Episodes of 2025, #3: Tropicana Weathers Blowback from Package Redesign

The number 3 most downloaded episode: Changing packaging design without upsetting the consumer can be challenging to navigate. Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. Packaging World spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.

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