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OFF THE SHELF: L'Oreal's cleverly functional package

Senior editor Anne Marie Mohan demonstrates how a skin scrubbing device becomes part of the packaging in L'Oreal's new go 360 Clean exfoliating scrub.

Anne Marie Mohan

May 21, 2010

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

L'Oreal

List: Digitalization Companies From PACK EXPO

List: Digitalization Companies From PACK EXPO

Conveying Innovations Report

Conveying Innovations Report

Researched List: Engineering Services Firms

Researched List: Engineering Services Firms

Full Video Interview Thumbnail

Filling the Workforce Gap in Packaging and Processing

No production line can run without the people to support it. Lisa Rathburn, Vice President of Operations at the Marzetti Company, explores why food and beverage manufacturers are struggling to hire workers, what they can do to close the gap, and how to build a future-ready workforce.

The above image shows a sake master and his assistant working with a Koji fungus-based product for brewery operations.

Japanese Fungus Enhances Protein Processing, Cuts Footprint

This 14-head combination scale drops 5-lb portions of Frozen French fries into a vertical form/fill/seal system below.

Vertical Bagger Helps French Fry Maker Scale Up

Through the Line: Packaging and Processing

Through the Line Podcast: Overwrapping and Modified Atmosphere Packaging Safeguard Meat Packs

Stainless Steel Liquid Mixers for Demanding Sanitary Applications

Stainless Steel Liquid Mixers for Demanding Sanitary Applications

List: Digitalization Companies From PACK EXPO

Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.

List: Digitalization Companies From PACK EXPO

Break out of the ordinary: see what’s new in food packaging & processing

At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in food packaging and processing.

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Break out of the ordinary: see what’s new in food packaging & processing

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Ernie Tradeshow Booth

Barnum Mechanical Brings End-to-End Process Expertise to PACK EXPO Las Vegas

At Booth N-6166, discover Barnum Mechanical's solutions, including sanitary and utility piping, equipment fabrication, and automation services, for various manufacturing sectors.

Loma Systems to Showcase the Latest in Inspection Technology at PACK EXPO Las Vegas 2025

TNA Solutions to Showcase Pellet Fryer and Intelligent Integrated Systems at PACK EXPO

Pro Food World 2025 PACK EXPO Processing Showcase

2025 PACK EXPO Processing Showcase

Pro Food World 2025 PACK EXPO Facilities & Infrastructure Directory

2025 PACK EXPO Facilities & Infrastructure Directory

Pro Food World ProFood World August 2025

ProFood World August 2025

Pro Food World ProFood World June 2025

ProFood World June 2025

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Enticement Images 1080x1080 Pfw Facility Construction Ebook 2025

F&B construction strategies that beat market uncertainty

Pmg Power Processing

Researched List: Powder Processing and Packaging Suppliers

824 Pmg Inspection

Inspection Detection Innovations Report

823 Pmg Palletizing

Palletizing Innovations Report