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Fruit Stripe Gum Discontinued After Half a Century

The gum and its equally stripey zebra mascot Yipes are out the door after Ferrara Candy makes the ‘difficult decision’ to sunset the colorful, fruity gum after 54 years on the market.

Fruit Stripe Gum
Ferrara Candy

If you’re like me, it’s been many years since you last chewed some Fruit Stripe Gum, but it feels like the end of an era as Ferrara Candy discontinues the brightly striped treat—and, with it, one of the best wrappers on the market for making gum-wrapper chains. As Ferrara Candy says, “Fruit Stripe has been inviting you to unwrap the colorful world of fun and fruity since the swinging ‘60s.”

The fun, fruity stripes are no more, however. “We have made the difficult decision to sunset Fruit Stripe Gum, but consumers may still be able to find the product at select retailers nationwide,” Ferrara Candy said in a statement this week.

Consumers already won’t find Fruit Stripe Gum in the Ferrara Candy Shop, where you can still buy other longtime favorites such as Lemonheads, Gobstoppers, and Pixy Sticks.  Nearly all signs of Yipes and his Fruit Stripe flavors—Wet n’ Wild Melon, Cherry, Lemon, Orange, and Peach Smash—have disappeared from the site, with a search on Amazon even coming up empty.


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