The Hershey Company announced that it has closed its acquisition of LesserEvil, a maker of organic snacks that use "better-for-you" ingredients. According to Hershey, the acquisition was done to expand the variety of snacking choices it can offer consumers, adding a high-growth brand that complements the company's existing portfolio and brings additional manufacturing capacity.
"The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions," says Kirk Tanner, President and CEO of The Hershey Company. "Through strategic investments and product innovation, we're delivering more of what consumers want in their lives—from better-for-you options to indulgent treats. Building on our 130-year legacy, we're charting the next generation of growth to lead the future of snacking."
LesserEvil's portfolio includes organic popcorn and puffs made with ingredients such as organic, unrefined, extra virgin oils. Its snacks are categorized as USDA Organic and non-GMO and are produced without artificial dyes and preservatives. Hershey says consumer "desire for more choices, better-for-you snacking, and bold flavors" continues to inform the company's growth approach.
"At LesserEvil, our mission has always been to create delicious, organic snacks that inspire mindful snacking," said Charles Cortistine, Chief Executive Officer, LesserEvil. "We're excited to join Hershey, a company aligned with our values and our commitment to quality and community. This partnership will empower us to grow our vibrant culture, expand our reach to new consumers, and make an even greater impact together."
