Utz Brands to Acquire Major Tortilla Brand

The transaction will expand the company's position in the tortilla chip sub-category and strengthen its national footprint.

Utz Brands Logo

Utz Brands subsidiaries Utz Quality Foods and Heron Holding Corporation have agreed to pay Insignia Capital Group $480 million to acquire Truco Enterprises, a leading seller of tortilla chips, salsa, and queso under the ON THE BORDER brand. The acquisition includes all rights to the ON THE BORDER trademarks for use in the manufacture, sale, and distribution of snack food products in the U.S. and certain other international markets. Expected to close in December, the transaction is subject to customary closing conditions, including the receipt of regulatory approvals.


Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO