Sabra, a Strauss Group brand, has announced Joey Bergstein will join the company as president and chief executive officer on July 8. Bergstein, who most recently served as CEO of Seventh Generation, is a purpose-driven, innovative, sustainable growth leader charged with furthering the Sabra vision as a leading plant-based food brand. Sabra continues to expand its range of fresh hummus, guacamole, and plant-based dips and spreads to satisfy the tastes of increasingly healthy and environmentally conscious people.
“Sabra’s portfolio sits naturally at the intersection of better-for-you food and sustainability, two areas of personal passion,” says Bergstein. “Building on Sabra’s remarkable success, we have an enormous opportunity to satisfy people’s desire for delicious and accessible foods while helping to foster a more sustainable future. As a longtime fan of Sabra, I look forward to working with an outstanding team to grow one of the most iconic plant-based food brands in the world.”
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Bergstein joined Seventh Generation in 2011 and was named as CEO in 2017. In that role, he set a clear and inspiring mission for the company to transform the world into a healthy, sustainable, and equitable place for generations to come. Based on that mission, he led the company to develop and deploy innovative sales, marketing, and e-commerce and advocacy programs, as well as a stream of profitable, disruptive, sustainability driven innovation. Prior to joining Seventh Generation, he held a variety of executive leadership roles at Procter & Gamble, Molson, and Diageo. Bergstein will continue to serve as an active member of the Seventh Generation social mission board.
“We are thrilled to welcome Joey to Sabra,” says David Rader, Sabra board chair. “A transformational leader, Joey is uniquely positioned to propel Sabra’s growth while ensuring our every success also nourishes human and environmental wellness. During his time at Seventh Generation, Joey set a clear and inspiring mission and built a business with a focus on growth through sustainability. As we launch this transition, we thank Tomer Harpaz for his extraordinary contributions and leadership as CEO during the past three years.”
