Kind Healthy Snacks has announced the appointment of Russell Stokes as the new chief executive officer of Kind North America. Stokes most recently served as Kind’s chief growth officer, joining the team earlier this year. In his new role, he will lead Kind North America’s efforts to further uphold and expand the Kind Promise, a set of nutrition principles that have guided the company’s innovation since its founding, and Kind’s mission and purpose to be kinder to our bodies, our communities, and our planet—one snack, one act at a time.
“Since joining Kind earlier this year, I have been inspired by our team’s deep commitment to uphold the Kind Promise as we grow and expand,” says Stokes. “I’ve enjoyed watching this purpose-driven brand grow and evolve into the household name it is today, and I look forward to the work ahead of us.”
Previously, Stokes served as Mars’ chief strategy Officer, Whirlpool’s head of strategy and mergers & acquisitions, and Boston Consulting Group’s partner and managing director.
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Over the past year, Kind has doubled down on innovation, entering six new categories and expanding into the freezer aisle. Just as the company transformed the snack bar category over a decade ago, Kind is continually seeking new ways to elevate categories with products that meet the growing consumer demand for better-for-you options that do not compromise on taste.
“I have been so energized to see Juan Martin as our Global CEO help Kind expand across 35 countries and new categories by attracting incredible leaders to bring healthy snacking options to hundreds of millions of people,” says Daniel Lubetzky, founder and chief impact officer at Kind. “Russell Stokes brings enormous strategic acumen and is very passionate about living our purpose to be kinder to our bodies, communities, and planet.”