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PepsiCo Picks 10 Hispanic-Owned Startups for Accelerator Program

The food and beverage companies will participate in a six-month business mentoring program and receive a $20,000 grant to accelerate business growth and transform their product offerings.

Pepsi Co Greenhouse Accelerator Program

PepsiCo has chosen 10 finalists to participate in its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. Juntos Crecemos is a multifaceted platform part of PepsiCo’s Racial Equality Journey designed to provide short- and long-term support to Hispanic small businesses over five years. The finalists represent a diverse range of emerging businesses in the categories of consumer-packaged goods, beverages, market analytics and technology, sustainable packaging solutions, and environmental impact and waste reduction.

In addition to receiving the $20,000 grant and mentorship, the finalists will have an opportunity to secure more funding later this year by showcasing the progress made as a result of Greenhouse Accelerator support. In November, an expert selection committee will award an additional $100,000 to the business with the highest potential to continue its expansion and opportunities to work with PepsiCo and Juntos Crecemos.


   PepsiCo Enters Collaboration to Create Responsible AI Standards


The businesses chosen to participate this year include:

  • Chuza (San Diego, Calif.) with a range of fruit and vegetable snacks using 100% Mexican spices
  • Date Better Snacks (Los Angeles, Calif.) with snacks made using Medjool dates and rainforest alliance-certified 85% organic chocolate
  • Dathic (New York, N.Y.) with an AI-powered platform that provides Hispanic market insights and analytics to CPG brands
  • FoodWare (Bay Area, Calif.) with a tech-enabled reusables tracking system and impact accounting platform
  • Hyfé (Chicago, Ill.) which uses nutrients washed away in food manufacturing wastewater to power the creation of carbon-negative essential goods
  • I Eat My Greens (San Diego, Calif.) which provides plant-based soups while practicing sustainable agricultural practices that reduce food waste
  • Katrina Brewing (Miami, Fla.) with the first craft non-alcoholic beer that is an authentic artisanal Mexican option to the emerging non-alcoholic beer sector
  • Pisqueya: (Brooklyn, N.Y.) which offers a premium line of hot sauces and seasonings
  • Tia Lupita Foods (Los Angeles, Calif.) which uses nopales (cactus) as an alternative functional, sustainable ingredient in its grain-free tortilla chips and tortillas.
  • True Spirit Beverage (Tucson, Ariz.) with its Parch line of non-alcoholic, vegan, gluten-free, all-natural agave cocktails infused with desert botanicals and adaptogens


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