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Smucker Paying $5.6 Billion to Acquire Hostess Brands

The move will add well-known snacking brands to Smucker’s portfolio, accelerating the company’s focus on convenient food options.

Hostess Portfolio

Smucker has signed a definitive agreement to acquire Hostess Brands for $5.6 billion, which includes approximately $900 million of net debt. The deal includes Hostess Donettes, Twinkies, CupCakes, DingDongs, Zingers, Coffeecakes, HoHos, Mini Muffins, and Fruit Pies, as well as the Voortman cookie brand.

The transaction also includes manufacturing facilities in Emporia, Kan.; Burlington, Ont.; Chicago, Ill.; Columbus, Ga.; Indianapolis, Ind.; and Arkadelphia, Ark., in addition to a distribution facility in Edgerton, Kan.

The acquisition will drive Smucker’s growth and innovation, due to the two companies’ complementary capabilities. Hostess Brands also offers a strong financial profile with a combination of scale and profitability that will bolster Smucker’s long-term growth goals and increase shareholder value.


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“We are excited to announce the acquisition of Hostess Brands, which represents a compelling expansion of our family of brands and a unique opportunity to accelerate our focus on delighting consumers with convenient solutions across different meal and snacking occasions,” says Mark Smucker, chair of the board, president and chief executive officer. “With this acquisition, we are adding an iconic sweet snacking platform; enhancing our ability to deliver brands consumers love and convenient solutions they desire; and leveraging the attributes Hostess Brands offers, including its strong convenience store distribution and leading innovation pipeline, combined with our strong commercial organization and consistent retail execution across channels to drive continued growth.

 “Our organization is well positioned to deliver on the great potential our expanded family of brands offers, as has been reflected by our history of growth through acquisition and the successful integration of new categories to our business,” Smucker adds. “We look forward to this exciting new chapter.”


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