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Vilore Foods, a partner in the U.S. for distributing and growing culturally connected and emerging brands such as La Costeña, Jumex, Totis, announced the acquisition of popular Mexican food brand Tia Lupita Foods. The acquisition marks a strategic step in expanding Vilore Foods' portfolio of authentic brands for today's diverse U.S. consumer.
Vilore Foods' acquisition of Tia Lupita Foods reflects the company's continued commitment to supporting culturally connected and emerging brands that celebrate heritage and flavor. Known for its bold, authentic Mexican flavors and better-for-you, simple ingredients, Tia Lupita Foods aligns with Vilore Foods' mission to bring culturally rich products to modern consumers. The acquisition also marks Vilore Foods' official entry into the natural foods space, expanding its portfolio with Tia Lupita Foods' distinct offerings of gluten-free, non-GMO and no preservative products, like signature hot sauces, innovative and sustainable grain-free cactus tortilla chips, and Mexican Chili Crunch.
"This acquisition signifies Vilore Foods' powerhouse expertise in distributing and championing Hispanic food brands in the U.S. market," says Edgar R. Vargas, Director of Growth and Brand Development for Vilore Foods. "As more U.S. households seek trusted and authentic culturally connected products, we've kept an eye on the growth and potential of Tia Lupita Foods and believe this partnership will take the brand to the next level."
"I'm thrilled that Tia Lupita Foods is joining the Vilore Foods family," says Hector Saldivar, Founder of Tia Lupita Foods. "Vilore Foods understands the cultural roots that drive our brand and has the reach and experience to take our products to even more shelves and kitchens across the country."
In 2023, Tia Lupita Foods gained national notoriety after being featured on "Shark Tank" and securing an investment from Shark Kevin O'Leary (aka Mr. Wonderful). The brand increased its product offerings and distribution throughout the U.S. with the investment and now with the full force of Vilore Foods behind it, the brand is poised for continued growth.
"Congratulations to Hector and the team at Tia Lupita on being acquired by Vilore Foods," says Kevin O'Leary. "From day one, I believed in your mission to bring healthier, authentic Mexican flavors to the table, and you delivered. You built a brand that resonates with modern consumers while honoring tradition. This acquisition by Vilore Foods is a perfect match and a powerful validation of everything you've worked for. I'm proud to have been part of the journey."
Tia Lupita Foods is available at grocery stores nationwide, including Whole Foods, Target, and more. For more information about the brand visit tialupitafoods.com.
For information about Vilore Foods and their portfolio of brands including La Costeña, Jumex, and more, visit www.vilore.com.
