Soft drink crystals

Kraft Foods, Glenview, IL, has developed a new powdered soft drink called Health Quenchers. With additional ingredients meant to enhance a healthful lifestyle, Health Quenchers drink crystals hit retail shelves in April in a package designed by Lipson Alport Glass & Associates, (Northbrook, IL).

Jun 30, 2000

The custom packaging is shaped like an hourglass with ethereal figures and bold colors splashed across its shrink labels. The design is intended to provide a sense of refreshment and health. In three colors that distinguish different elements (energy, calcium and wellness), Health Quenchers is currently available in three test markets.

Lipson, Alport, Glass & Associates

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