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Every Bottle Back

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The Coca-Cola Company is teaming up with Keurig Dr Pepper and PepsiCo in the American Beverage Association (ABA)-organized coalition to reduce America’s plastic waste through the multi-faceted industry initiative, Every Bottle Back. The initiative includes four core components: reducing the use of virgin plastic in the US; improving the sorting, processing and collection of discarded plastic bottles in four key US regions; launching a public awareness and community outreach campaign to promote recycling and the value of 100 percent recyclable bottles; using packaging to inform consumers that PET bottles are 100 percent recyclable and can be remade into new bottles.


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Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago.
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