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Every Bottle Back

Every Bottle Back Logo


The Coca-Cola Company is teaming up with Keurig Dr Pepper and PepsiCo in the American Beverage Association (ABA)-organized coalition to reduce America’s plastic waste through the multi-faceted industry initiative, Every Bottle Back. The initiative includes four core components: reducing the use of virgin plastic in the US; improving the sorting, processing and collection of discarded plastic bottles in four key US regions; launching a public awareness and community outreach campaign to promote recycling and the value of 100 percent recyclable bottles; using packaging to inform consumers that PET bottles are 100 percent recyclable and can be remade into new bottles.

Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
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Dairy Food & Beverage Innovations Report
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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Liquid Foods Innovations Report