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Zipper reclosure for fresh English muffins

A PACK EXPO highlight in the Upper South hall of Amcor was a package of English muffins from Dave’s Killer Bread, a firm based in Milwaukie, OR.

Zipper reclosure is said to be a first in the fresh English muffin category.
Zipper reclosure is said to be a first in the fresh English muffin category.

Unlike most if not all products in this fresh refrigerated English muffin category, these muffins were intended for nationwide distribution from a single location. Consequently, shelf life needed to be more than the 12 days or so that competitive items in the category have. So a modified atmosphere format was chosen.

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