"The popularity of the bars can be attributed to their appeal as convenient, on-the-go foods along with their "healthy" image and frequent fortification with nutritional ingredients. In 2005 cereal bars made up 70 percent of total cereal snack sales in the US, Japan, Australia and Europe's five largest countries."
Further supporting evidence...cereal bars growth
On the back of this trend to offer healthier alternatives to kids, another study by Leatherhead International cites 9.6 percent growth in cereal snacks.
May 31, 2007
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Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
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Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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