"The popularity of the bars can be attributed to their appeal as convenient, on-the-go foods along with their "healthy" image and frequent fortification with nutritional ingredients. In 2005 cereal bars made up 70 percent of total cereal snack sales in the US, Japan, Australia and Europe's five largest countries."
Further supporting evidence...cereal bars growth
On the back of this trend to offer healthier alternatives to kids, another study by Leatherhead International cites 9.6 percent growth in cereal snacks.
May 31, 2007
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