Americans drank 6.3 billion gallons of beer in 2015, and 50% of that volume was sold in cans to preserve flavor. Cans are commonly packaged with plastic six-pack rings because they are lightweight and easy to carry. Unfortunately, these plastic six-pack rings can end up in oceans and pose a threat to wildlife because of the potential for entanglement and ingestion.
We Believers, a co-creation advertising agency in New York, together with Saltwater Brewery, a craft beer brand in Delray Beach, Florida, ideated, designed, prototyped, and manufactured Edible Six Pack Rings. Instead of killing animals, the packaging feeds them, says Chris Gove, president and co-founder of Saltwater Brewery.
“By using byproducts of the beer brewing process such as barley and wheat, this packaging goes beyond recycling and strives to achieve zero waste,” says Gove. The product is pending patent approvals, so the complete list of ingredients used in making the Edible Can Rings could not be divulged.
