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E-Commerce Challenges and Opportunities for Craft Beer and Spirits Producers

As the e-commerce channel grows for craft beer and spirits, producers need to work through legal and logistical challenges to successfully deliver products to consumers’ doorsteps.

As more consumers purchase alcohol online, craft beer and spirits producers need to ensure their packaging can withstand the rough handling of e-commerce distribution.
As more consumers purchase alcohol online, craft beer and spirits producers need to ensure their packaging can withstand the rough handling of e-commerce distribution.
PMMI Business Intelligence: 2024 Craft Beer and Spirits - Success Through Packaging

More customers are looking online for their next booze run, and craft beer and spirits producers are working to solve legal and logistical challenges to meet this e-commerce demand.

That’s according to PMMI Business Intelligence’s “2024 Craft Beer and Spirits: Success Through Packaging” report. E-commerce for beer and spirits rapidly grew in popularity during COVID, when online ordering for everything became normal practice. The change stuck though; post-pandemic, consumers have continued to buy craft beer and spirits through online storefronts.

The e-commerce channel is likely to continue growing in importance for craft beer and spirits producers.

By 2026, up to 25% of all beer and RTD alcohol sales may be made online, Crafted ERP cites from an ISWR prediction in its article, “Top 5 Craft Beer Trends to Shake Up Your Brewery.”

Legal and logistical challenges in craft beer and spirits e-commerce

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Break out of the ordinary: see what’s new in food packaging & processing