Wire stopper cap makes a comeback

Retro packaging strikes again. St. Louis-based Anheuser-Busch is the latest player in the retro game, reaching all the way back to the late 1800s for old-time appeal.

Pw 25416 Retpacstraga 14

Starting in early December, 16-oz bottles of its new Faust beer are topped off by an old-fashioned stopper cap, supplied along with the bottle by E.Z. Cap (Calgary, Alberta, Canada). Although the mechanism's design hasn't changed much in 100 years, the materials have. For better sealing, a polypropylene cap is used instead of ceramic, and an unidentified injection-molded polymer replaces the traditional silicone rubber washer. The bottle, which features detailed embossing also common to that era, is produced by Vitro Packaging in Mexico (U.S. office: Dallas, TX) for E.Z. Cap, which owns the mold. The package is being tested only in Annapolis, MD, and is restricted to on-premise sales. The brewer says the price of the beer is about $1.25 over that of a 12-oz microbrew or specialty beer, re-flecting both additional product as well as increased packaging costs. The Faust brand itself is a revived relic, first brewed by the company in 1885.

Dairy Food & Beverage Innovations Report
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
Access Now
Dairy Food & Beverage Innovations Report
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO