This tactic is especially noticeable in beverage aisles, and one recent example is Deluxe Honeydrop, a flavored-water product infused with 100% USDA Certified Organic honey, from Deluxe Honeydrop, New York City.
Working with Pearlfisher (www.pearlfisher.com), Deluxe Honeydrop gives the brand a high-end positioning. The simple graphic design brings to life the natural source of honey with the icon of a bee graphic, inspired by the shape of a honey dipper. DWS Printing (www.dwsprinting.com) prints the biaxially oriented polypropylene labels from ExxonMobil Chemical (www.exxonmobilchemical.com) in six colors. The label decorates a PET bottle provided by Amcor PET Packaging (www.amcor.com).
The bee graphic makes the brand approachable by working together with each product benefit: Bee Good (for the Apple flavor variety), Bee Alive (Blood Orange), Bee Calm (Chamomile), and Bee Strong (Blueberry).
