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Opening Up Measurement Capabilities in Dairies, Breweries and More

Traditionally playing in oil and gas and chemical industries, Vega is making a move to a wide range of food and beverage applications with its new pressure and level sensors.

Vega’s Greg Kline demonstrates how the presence of foam can cause a color shift on the company’s 360-degree color display, making it easy to see when the status has changed.
Vega’s Greg Kline demonstrates how the presence of foam can cause a color shift on the company’s 360-degree color display, making it easy to see when the status has changed.

As a company focused primarily on the chemical and oil and gas industries, Vega has had little visibility in the food and beverage sector. “We have innovated for very specific markets,” noted Scott Rollman, director of sales for Vega Americas. Though food and beverage and pharmaceuticals are big industries, he added, “we have a very, very low market share in these industries today. We didn’t focus on them; we didn’t innovate for those industries. That’s something that’s changed dramatically.”

Speaking at a recent event near Chicago, Vega personnel introduced several new devices to a team of representatives from Enpro, a process instrumentation sales company that works in partnership with Vega Americas. In addition to introducing devices focused on replacing ultrasonic applications with radar technology, Vega made a case for its increased foray into the food and beverage industry.

With the plics instrument platform that Vega introduced in 2003—providing flexibility with very easily interchangeable devices—the company found applications in big brewery vessels, for example, because it was an environment similar to the storage tanks in refineries or chemical plants. “But when you start getting on packaging lines, we weren’t addressing the majority of the applications,” Rollman said.

The environments start to change heading deeper into a food or beverage facility, Rollman noted, but “measurements for pressure are repeated all throughout the plant.”

Vega is looking to change its history and get a stronger foothold in food and beverage. “You all have dairy in your territory,” said Greg Kline, food and beverage industry manager for Vega Americas, to the sales reps from Enpro. Traditionally, Vega’s sensors went only into large storage areas at the front of the dairy operations. “But in the process area, we didn’t have a lot of play. But that’s where we’re going to go today.”

As an example, Vega has a pressure device that’s very applicable for the dairy industry, for the heat exchanger where milk is pasteurized. “They have to be able to monitor the pressure not only of the milk, but of the steam coming in and the condensate going out,” Kline said.

INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast
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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast