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Automation Shines at Sugarlands Distilling

Automated processes provide operational efficiency for the growth experienced by this producer of moonshine and other alcoholic beverages. The greenfield project contains the country’s largest distilling pot and wins a Manufacturing Innovation Award.

Lead Distiller Andrew Holt and Distiller Matthew Sauer oversee the mash process on one of the four fermenters used to make moonshine.
Lead Distiller Andrew Holt and Distiller Matthew Sauer oversee the mash process on one of the four fermenters used to make moonshine.
Joyce Fassl

A valley located in the north-central Smoky Mountains, known as the Sugarlands, is steeped in American folklore. Europeans settled in the area around the turn of the 19th century, bringing with them their tradition of whiskey distillation. First to avoid a steep tax hike and later amid U.S. Prohibition, they made their unaged corn-based alcohol by the light of the moon to conceal their illegal activity—becoming known as moonshiners.


Read article   Has your food or beverage facility recently undergone a major plant or line expansion or renovation? See how to enter our next Manufacturing Innovation Awards.

Fast forward to the 21st century, and legal moonshine whiskey—often sold in mason jars to evoke a southern tradition for preserving food and alcohol alike—has found a home in the hearts of many consumers. The demand for moonshine is expected to grow significantly, not just in the U.S. but around the globe, according to Future Market Insights.

Mason jars are the typical package of choice for moonshine, shown here with various products from the distillery.Mason jars are the typical package of choice for moonshine, shown here with various products from the distillery.Sugarlands Distilling

Sugarlands Distilling, winner of a 2022 Manufacturing Innovation Award from ProFood World, needed a new facility because of its 40% growth rate each year. The company was founded nearly a decade ago in Gatlinburg, Tenn., and all production and retail space were in Gatlinburg up until last year. Due to exponential growth in product demand, a second facility with a 25,000-sq-ft distillery and a 25,000-sq-ft barrel house storage area was constructed about 20 miles away in Kodak, Tenn.

The new barrel house can hold 22,000 barrels. Due to growing product demand, a second barrel house will be built nearby in the next year or so.The new barrel house can hold 22,000 barrels. Due to growing product demand, a second barrel house will be built nearby in the next year or so.Aaron Hand“Now we do all of our blending, batching, and bottling out of the new facility,” states Greg Eidam, Sugarlands’ head distiller. “We continue to distill and mash in Gatlinburg, and now we’ve added additional mashing and distilling capacity with the new facility in Kodak.” 

Over the past eight years, Sugarlands Distilling has built its distribution network to 46 states, Eidam says. “With the added distillation capacity, we can produce about 5,000 barrels per year with the current equipment. And with our [new] blending, batching, and bottling capacity, we can produce over a million cases a year now.”

A $28 million investment was made in the Kodak facility to produce multiple brands, such as Sugarlands Shine, which includes multiple flavors as well as Prohibition-style moonshine; Appalachian Sipping Creams (cream liqueurs); High Rock Vodka; and Roaming Man Tennessee Straight Rye Whiskey. 

Automation and controls

Even in challenging economies, history has shown that consumers continue to purchase alcohol. During the COVID-19 pandemic, while restaurant and bar sales stalled, in-home consumption grew. The whiskey industry is growing by leaps and bounds now that legislation has changed across the country, according to Brett Rygalski, senior project manager with Matrix Technologies. “New distilleries are opening in every state,” he says.

“From a cash flow standpoint, our business did very well through COVID,” Eidam says. At the pandemic’s start, Tennessee remained open for business, and the Gatlinburg area was one of the few places tourists could visit.

In fact, Sugarlands’ first meeting with facility, process, and automation design provider Matrix Technologies occurred just as the U.S. went on lockdown. Matrix was awarded the automation and controls project, and after an initial meeting, neither company met in person again for more than a year. Matrix was tasked to finish the engineering efforts, automate the facility, and start up and commission the new process in a plant that was already constructed. In addition, major distilling equipment was already purchased and in the fabrication stage.

“When we first met, there was a slab on the ground with a pile of steel for the building,” Rygalski recalls. “We had to get everything to fit inside that footprint. And some of the equipment was already specified. Getting all of that to fit within the spatial constraints was certainly a puzzle.”


Watch video   Watch this video to learn more about another of this year's winners, Mark Anthony Brewing.

The first step of the project was to develop piping and instrumentation diagrams (P&IDs) that provide the groundwork for how the process is to be defined and operated. For this particular distillation process, the pot still size was the most critical aspect of the overall plant design. Matrix engineered the system to size the fermenters, the cooker, and the grain handling system. Once this process design was finished, utility systems could be sized, including the chiller, cooling tower, reverse osmosis (RO) system, boiler, and air compressor.

The second, and probably most important, function of the P&IDs is the control philosophy, states Rygalski. “Every process should have a degree of automation and manual control.” The P&IDs designate which items are automated and provide feedback to the control system for operator intervention. The level of automation includes fluid transfers, control valves, level instrumentation, speed control, and utility system interfaces.

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