NEW EVENT! Cutting-edge Trends for Food Products at PACK EXPO Southeast
Discover all the latest packaging & processing solutions for food products at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025

It’s a marshmallow world that just got brighter for Just Born

A new robotic packaging system allows Just Born to produce its soft and delicate chocolate-dipped PEEPS® Delights™ and traditional PEEPS® chicks and bunnies in a wide variety of configurations in a much more efficient and highly automated process.

PEEPS are loaded into trays by the JLS Talon® robotic pick-and-place system, featuring ABB FlexPicker vision-guided robots and Soft Robotics gripper end-of-arm tools.
PEEPS are loaded into trays by the JLS Talon® robotic pick-and-place system, featuring ABB FlexPicker vision-guided robots and Soft Robotics gripper end-of-arm tools.

Improving automation has been the holy grail in the food industry for the past few decades with software and controls implementation as well as actionable data collection getting the most attention in recent years. However, robotics technology has been making strides. According to Industrial Robot Opportunities in Food and Beverage Processing, a research report from PMMI, The Association for Packaging and Processing Technologies, while robot deployment in the food industry has been slower than in some other sectors, ongoing technology developments are leading to greater opportunities for manufacturers to benefit from increasing the levels of robot automation in their processes. (See related article, "Food industry is ideal for industrial adoption."

Case in point: Just Born Quality Confections recently transformed its popular PEEPS line from a labor-intensive packaging operation to one that uses robotics with soft gripper end-of-arm (EOA) tooling to speed production immensely. In fact, Just Born’s robotics project was awarded a 2019 Manufacturing Innovation Award at ProFood Tech last March in Chicago. (See sidebar below.)

The company’s Bethlehem, Pennsylvania, plant produces 2 billion PEEPS each year, with Easter as its biggest season. Due to the many product variations and a new delicate PEEPS Delights premium product, which is a single marshmallow chick with a chocolate-coated bottom, Just Born needed to automate this labor-intensive process.

The company also wanted to evolve from manual to automatic tray loading of all varieties of two-dimensional (2-D) PEEPS (chicks and bunnies), which, for the most part, had been automated to fit the general format of a 1x4 cluster of PEEPS bunnies. But it was the three-dimensional (3-D) Delights that were the project’s focus, as they previously had to be packaged by hand.  

Finding the best automaton solution was no easy task because of the delicate nature of the marshmallow confection. 

In its quest for automation technologies, a Just Born team attended PACK EXPO International 2016 to survey possible technologies. After viewing a robotics demo at PACK EXPO in the JLS Automation booth employing Soft Robotics grippers loading various products into cases, Just Born found its answer.

The candy maker and JLS worked together to design a new integrated packaging system for PEEPS that includes four JLS Talon® robotic pick-and-place systems. Each of the four systems features an ABB FlexPicker robot equipped with a Soft Robotics EOA gripper. The line features 16 vision-guided robots that pick PEEPS off a conveyor line and then gently and accurately place them into paperboard or plastic trays.

Picking a good partner that has the capabilities to bring a complex automation project together was essential to the project, according to Ross Born, Just Born CEO. “JLS had the right chemistry to not only get along with the internal project team, but was also willing to provide pushback when appropriate,” Born says.

Do not touch

In August 2018, the new packaging line went live. The integrated line starts as the newly sugared warm marshmallow PEEPS come out of an A&B Process Systems “kitchen,” are formed and cooled, and then loaded on to a Rotzinger spreader conveyor. The spreader belt is used to move the PEEPS in a wide fashion across the belt so they do not touch each other. 

The fragile products now have more product separation across the belt before they are picked up by the robot gripper’s “fingers.” Individual PEEPS cannot touch each other once they’re formed or they’ll stick together and gum up the lines, says Randall Copeland, senior vice president of supply chain operations at Just Born.

In the upstream process, Just Born and JLS both noted early on that if sugar was not properly and evenly deposited on the PEEP, the robot handling could create a gooey mess. There were no wholesale process changes to accommodate the robotic line, but by making small alterations in the quality control process, Just Born was also able to reduce the amount of scrap and more accurately control product shape and sugar depositing. 

The candy maker also wanted to make food safety improvements. The grippers are cleaned during changeovers between PEEP formats and undergo a sanitation review. “You remove the actual grippers at the point where it is connected to the arm, and then you literally dump the tool in a bucket of sanitizing solution. Changeover on a gripper is 30 seconds,” Copeland says. Everything from the pick belt down is washdown capable, and all the upstream conveyors get sprayed down. 

The four JLS Talon® robotic work cells, each equipped with four ABB FlexPicker robots with ABB robot controllers and Festo pneumatics, control the Soft Robotics gripper actuation. In total, there are 16 robots guided by Cognex vision systems with infrared backlit vision. 

The integrated line is controlled by a Rockwell Automation Allen-Bradley ControlLogix programmable logic controller that acts as a system gateway and ties the various machines together.  

“Because it was our convention and the convention of some of the other machines that were integrated on the line, we used Ethernet IP on the pure communication side. That’s obviously a standard protocol for Rockwell,” says Craig Souser, president/CEO of JLS Automation. “Also, our standard for HMI (human machine interface) is either a PackML-like or a fully PackML execution, so for consistency in the screens, we use that as our standard, and that’s regardless of platform.”

“As the costs of components go up, the cost of labor goes up,” says Copeland. “We’re always looking for ways to improve, and our primary tool, frankly, is modernization and capitalization by putting in equipment that gives us better speeds, capital capabilities rates and less labor.”  

INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to food packaging and processing challenges. Don’t miss this extraordinary opportunity for your business!
Read More
INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast