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Most Surveyed Brands Yet to Utilize Active and Intelligent Packaging

Most companies are not currently using active or intelligent packaging, but the innovation opportunities they offer may help them gain popularity.

Intelligent packaging features like QR codes can help deliver product information to consumers.
Intelligent packaging features like QR codes can help deliver product information to consumers.
PMMI Business Intelligence, 2022 Meat, Poultry, Seafood & Alternative Proteins: Automation, Expansion, Sanitation.

Active and intelligent packaging is yet to see widespread implementation among brands, but opportunities await in the form of combined intelligent packaging strategies.

That’s according to a survey conducted for PMMI Business Intelligence’s 2022 report “Meat, Poultry, Seafood, and Alternative Proteins: Automation, Expansion, Sanitation.” Most (69%) consumer packaged goods (CPG) respondents do not use such technology.

On the flipside, 31% of respondents currently use active or intelligent packaging. And of those who are not currently using the technology, 20% are considering it for future use.

Popular Uses for Active and Intelligent Packaging

CPGs currently using active or intelligent packaging mostly gravitate toward interactive QR codes.

Engaging the consumer is a top priority with interactive QR codes. “We use QR codes to tell our story on some of our products,” says one process involvement engineer at a large RTE poultry processor.31 PercentPMMI Business Intelligence, 2022 Meat, Poultry, Seafood & Alternative Proteins: Automation, Expansion, Sanitation.

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