Chocotubs arrive in the Brazilian marketplace.
In doing so, the Hershey, PA-based firm decided to go for in-mold label packaging with labels from Verstraete. “This handy, attractive snack pack contains crunchy cookies and s amooth, creamy chocolate dip,” says Ana Fontes, Hershey’s R&D Manager in Brazil. “The package had to be an eye-catcher on store shelves while creating real added value. We wanted to bring innovations to the growing on-the-go market. That’s why we chose IML packaging.”
Companies in this article
